Top 7 Best-Selling Motorcycles in the USA 2025
The motorcycle world in the United States has always been a reflection of passion, freedom, and engineering excellence. Each year brings fresh numbers that reveal not only which bikes riders love most but also how the industry itself is evolving. In 2025, the American motorcycle market is witnessing some fascinating shifts. While overall sales have slowed down due to economic pressures like rising interest rates and inflation, certain models continue to shine and attract riders across all age groups. From classic heavyweight cruisers to nimble adventure bikes, the best-sellers of 2025 give us a clear picture of what riders truly want on the open road.
Changing Market Trends
The U.S. motorcycle market in 2025 has not been immune to global challenges. New motorcycle sales are showing a dip compared to previous years, mainly because buyers are holding back on large financing commitments. But even in a slower market, some segments are thriving. Adventure-touring bikes, dual-sports, and approachable middleweight machines are seeing a steady rise in demand. At the same time, traditional heavy cruisers remain dominant among loyal fans, though their sales growth has slowed.
Another interesting change is in brand positioning. Kawasaki has surged forward to claim the top spot as the best-selling brand in the United States, overtaking Honda in several categories. Harley-Davidson, despite facing a notable sales drop, continues to command the heavyweight cruiser and touring market. Indian Motorcycle, meanwhile, has carved out steady growth with modern yet heritage-inspired designs like the Scout series.
The Best-Selling Motorcycles of 2025
Let’s dive into the motorcycles that have captured the hearts of American riders this year. These seven models stand out not just in sales numbers, but also in the value and experience they bring to their owners.
1. Kawasaki Z650
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| Kawasaki Z650 |
The Kawasaki Z650 has risen to the top of U.S. sales charts, becoming a favorite for riders looking for a balance of affordability, style, and performance. Its lightweight design, smooth parallel-twin engine, and comfortable ergonomics make it perfect for both city commuting and spirited weekend rides. This bike proves that middleweight naked motorcycles are no longer niche—they are at the center of modern riding culture.
2. Indian Scout Bobber
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Indian Scout Bobber |
3. Harley-Davidson Street Glide
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Harley-Davidson Street Glide |
Despite Harley-Davidson’s overall decline in sales, the Street Glide continues to dominate the touring category. Known for its iconic batwing fairing, powerful Milwaukee-Eight engine, and comfortable long-distance performance, it remains the bike of choice for riders who love to cover thousands of miles in classic American style.
4. BMW R 1250 GS
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BMW R 1250 GS |
The adventure category has only grown stronger, and leading the charge is the BMW R 1250 GS. Long considered the benchmark in its class, this motorcycle offers advanced rider aids, rugged off-road capabilities, and comfort for long hauls. The GS is not only popular among hardcore adventurers but also among riders who simply want a versatile machine that can do it all.
5. Honda CRF300L
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Honda CRF300L |
At the lighter end of the spectrum, the Honda CRF300L is winning riders over with its practicality and fun factor. As a small dual-sport bike, it provides excellent off-road agility while still being easy to handle on paved roads. For new riders or those seeking a second bike for weekend trails, the CRF300L has become a go-to choice.
6. Kawasaki Vulcan S
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Kawasaki Vulcan S |
The Vulcan S stands out as an approachable cruiser that doesn’t intimidate new riders. With its adjustable ergonomics and parallel-twin engine, it has become one of the best entry-level cruisers in America. Affordable pricing and Kawasaki’s reliability make it a strong competitor against larger, more expensive cruisers.
7. Yamaha MT-07
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Yamaha MT-07 |
What These Trends Tell Us
The 2025 best-seller list highlights a significant shift in what American riders value. Instead of focusing only on large, high-displacement machines, riders are increasingly drawn to middleweight motorcycles and adventure-ready models. Accessibility, versatility, and affordability are now just as important as raw power or brand loyalty.
At the same time, tradition still holds strong. The continued dominance of Harley-Davidson in the touring segment and the success of Indian’s Scout line show that the love for American cruisers is far from fading.
Adventure bikes like the BMW R 1250 GS prove that riders are seeking freedom not just on highways but also on rugged trails, while entry-level models like the Honda CRF300L invite new generations of riders into the motorcycling world.
Conclusion
The U.S. motorcycle market in 2025 paints an exciting picture. Even in a year of economic challenges, motorcycles remain more than machines—they’re symbols of freedom, exploration, and individuality. From the Kawasaki Z650 to the Harley-Davidson Street Glide, each of the top-selling bikes represents a different side of the riding lifestyle.
Whether it’s the thrill of a nimble naked bike, the comfort of a touring machine, or the adventure of a dual-sport, the top motorcycles of 2025 show that America’s love affair with two wheels is as strong as ever. The choices riders make today are shaping the future of motorcycling, and it’s clear that this future is full of variety, passion, and innovation.
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